The Kapuso network has unveiled the new ident ahead of its 75th anniversary in 2025.
On Friday, June 28, broadcast giant GMA Network officially launched via its flagship primetime newscast “24 Oras” its newest station ident titled ‘Isa Sa Puso Ng Pilipino.’
According to GMA, the new ident is centered around the word “isasapuso,” which it describes as an encapsulation of “a powerful expression of unity, shared values, and heartfelt dedication that deeply connect with Filipinos.”
The official theme song for the ident was performed by ‘Asia’s Limitless Star’ Julie Anne San Jose and the Orchestra of the Filipino Youth (OFY), under the baton of Gerard Salonga.
Seen in the new Kapuso station ID are the network’s stable of actors and news personalities.
‘Isa Sa Puso…’ is the evolution of GMA’s ‘Kapuso’ branding, which was first launched in October 2002.
Over the years, the network had released updated versions of the original ‘Kapuso’ theme song, as well as station idents featuring their contract artists of that specific period.
The latest iteration was the ‘Buong Puso Para Sa Kapuso’ SID that debuted in 2018.
It was notably the last time that ‘Asia’s Songbird’ and original ‘Kapuso’ theme song singer Regine Velasquez participated in the recording, as she later made her jump to ABS-CBN that same year.
Trendrod 